This privacy policy (the “Privacy Policy”) explains the collection, use, and disclosure practices of the websites, mobile applications, and other online and offline products and services, including our senior living referral services (collectively, the “Services”) owned and operated by A Place for Mom, Inc. d/b/a AgingCare.com and/or A Place for Mom Canada Inc. (“APFM,” “we,” “us,” or “our”). For clarity, this Privacy Policy describes how we collect and use information when you access and use our websites, including but not limited to www.assistedliving.com; www.alzheimers.net; www.nursinghomes.com; www.agingcare.com; www.veteranaid.org; www.senioradvisor.com (under Senioradvisor.com LLC); and www.caregivers.com (individually and collectively, the “Site” or “Sites”). Please be advised that the practices described in this Privacy Policy also apply to information that you submit to us offline and to Personal Information (as described below) that we may collect from third parties.
Privacy Policy. By using our Sites or submitting information to us, you acknowledge and understand the terms of our Privacy Policy.
Automatic Telephone Dialing System. By providing us with your telephone number, including on our Sites or over the telephone, you agree to be contacted by APFM and senior housing and care providers that have contracted with us to be part of our referral information service program in relation to the Services that we provide you (together, the “Participating Communities”) to explore options relating to our Services. You agree to be contacted by telephone call or text message at the telephone number you provided using automatic telephone dialing systems, even if you previously registered on a Do Not Call registry, and consent is not a condition of any purchase.
As used in this Privacy Policy, “Personal Information” means any information that identifies, relates to, describes, is reasonably capable of being associated with, reasonably can be linked, directly or indirectly, with an individual or household, or as otherwise defined under applicable law.
We collect Personal Information from four primary sources: directly from our users or customers, automatically from the use of our Services, from affiliated and unaffiliated third parties, and by using information we collect to derive new Personal Information. The types of Personal Information we collect about you depend on your interactions with us and are described in more detail below.
Information We Collect Directly from You. We collect information directly from you in a variety of ways. Any information you provide to us is voluntary, but please note that some information may be necessary for us to provide you with our Services. You may also provide Personal Information about another person for whom you may be seeking senior housing and/or care Services (“Resident”).
Cookies. Cookies are small text files that are stored on your computer when you visit certain online pages that record your preferences. We use cookies to track use of our Sites and other Services. We may also use cookies to monitor traffic, improve the Sites, make the Sites easier and/or relevant for your use, and improve the performance of our advertising on other websites. You can opt out of accepting cookies by adjusting your browser settings to not accept cookies or to notify you when you are sent a cookie. However, certain features of our Sites or other Services may not work if you delete or disable cookies.
Web Beacons. Some pages of our Sites and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email, and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
We may derive information or draw inferences about you based on the other information we collect about you. For example, we may infer your location from our collection of your IP address.
We may provide links to third party websites from our Sites as a service to our users, but we have no ability to control nor are we responsible for the privacy and data collection, use, and disclosure practices of third party websites. When you click on links that take you to external websites, you will be subject to their privacy policies and practices and not ours. We encourage you to review and understand the privacy policies of such websites before providing them with any information.
We use reasonable security measures to store and protect your Personal Information while it is under our control. Please note, however, that no transmission of data over the Internet is 100% secure.
To learn more about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit https://www.aboutads.info/choices. Your device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Interest-Based Ads” or “Opt Out of Ads Personalization” on Android) that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes.
Telephone communications between You and APFM may be recorded or monitored for quality control purposes. By providing information to us, you expressly consent to the recording of these telephone communications.
Our Services are designed for adults, not children under the age of 16. As such, we do not intend to collect Personal Information from children under the age of 16, and our Services are not designed for such information.
The California Consumer Privacy Act or “CCPA” (California Civil Code Section 1798.100 et seq.) requires us to disclose to California consumers the categories of Personal Information (as defined in the CCPA) we have collected in the preceding 12 months, our business and commercial purposes for collecting, using, or selling such Personal Information, the categories of sources from which we collect Personal Information, whether we have disclosed or sold any Personal Information for business or commercial purposes in the preceding 12 months, the categories of Personal Information we have disclosed or sold for a business or commercial purpose in the preceding 12 months, and the categories of third parties with whom we share Personal Information. We have provided these disclosures in the prior sections of this policy. Additionally, in the preceding 12 months, we have disclosed the following categories of Personal Information for business purposes to the following categories of recipients:
| Category of Personal Information | Categories of Recipients |
|---|---|
| Identifiers, such as your first name, last name, phone number, email address, and mailing address | Cloud storage service providers, marketing service providers, data analytics providers, internet service providers, email service providers, customer communication service providers |
| Categories of personal information described in subdivision (e) of Section 1798.80 of the California Civil Code, such as name, physical characteristics or description, address, telephone number and medical or health insurance information | Cloud storage service providers, marketing service providers, data analytics providers, internet service providers, email service providers, customer communication service providers |
| Internet or other electronic network activity information, such as the type of browser you use, app version, access dates and times, pages viewed, and the page you visited before navigating to our Sites | Cloud storage service providers, marketing service providers, data analytics providers, internet service providers, email service providers, customer communication service providers |
| Geolocation data, such as the country from which you access our Sites | Cloud storage service providers, marketing service providers, data analytics providers, internet service providers, email service providers, customer communication service providers |
| Gender; household income; budget; senior care needs, including health information and medical conditions; and veteran status, as well as other information you may choose to voluntarily provide, such as marital status, religion, or ethnicity | Cloud storage service providers, marketing service providers, data analytics providers, internet service providers, email service providers, customer communication service providers |
The CCPA also requires us to communicate information about rights California consumers have to request access to their Personal Information, to request deletion of their Personal Information, to request additional details about our information practices, to request to opt out of the “sale” of their Personal Information, if applicable, and to not be discriminated against for exercising such rights.
Your options in regard to the Personal Information we collect about you are described below. You may designate an authorized agent to exercise these options on your behalf by providing your authorized agent with written permission to act on your behalf and by verifying your own identity with APFM. Alternatively, you may provide a power of attorney pursuant to Probate Code sections 4000 to 4465. We will verify your request by asking you to provide information related to your interactions with us, such as by confirming your email address and/or your state of residence. In some cases, we may need to collect additional information to verify your identity, such as a government issued ID.
As a California resident, you may request access to your Personal Information we collect, use, disclose, or sell and the specific pieces of Personal Information we have collected about you, subject to specified exceptions. You may also request additional details about our information practices, including the categories of the Personal Information we collected, the sources of collection, categories of Personal Information we share for a business or commercial purpose, and the categories of third parties we share your information with. You may request access by calling APFM at 888-552-1632 or by visiting the page: https://my.aplaceformom.com/agingcare-personal-information-request.html. You must provide your First and Last Name, email address, and phone number used with APFM services in order for us to match you within our systems, as well as certify that you are a California resident.
As a California resident, you may request that we delete the Personal Information we have collected from or about you. Please note that we may retain certain information as required or permitted by applicable law. You may request that we delete Personal Information about you by calling APFM at 888-552-1632 or by visiting the Personal Request Page at https://my.aplaceformom.com/agingcare-personal-information-request.html. You must provide your First and Last Name, email address, and phone number used with APFM services in order for us to match you within our systems, as well as certify that you are a California resident. If you request to delete your Personal Information, certain of our products and services may no longer be available to you.
| Category of Personal Information | Categories of Third Parties |
|---|---|
| Identifiers, such as your first name, last name, phone number, email address, and mailing address | Participating Communities |
| Information about the Services you are seeking for yourself or a Resident | Participating Communities |
For information about opting out of these “sales,” please see the “Do Not Sell My Info” section below. We do not knowingly disclose or sell personal information of minors under 16 years old without affirmative authorization.
As described above, we may provide Personal Information for the purpose of connecting you with Participating Communities to discuss services that you may be interested in for yourself or for a Resident. We give you the option to opt out of such sharing at any time by following the “Do Not Sell My Personal Information” link. The link is also available on our Sites and mobile apps.
You have the right to submit a complaint or to object to the collection and use of your information by APFM at any time. Upon written request, you may access or request the deletion of your Personal Information that is in our possession and request a correction or update of any such information.
Email: privacy@aplaceformom.com
Toll free: (888) 552-1632
Canadian Mailing Address:
A Place for Mom Canada, Inc.
181 Bay Street, Suite 4400
Toronto, ON M5J 2T3
As described above, we may provide Personal Information for the purpose of connecting you with Participating Communities to discuss services that you may be interested in for yourself or for a Resident. We give you the option to opt out of such sharing at any time by following the “Do Not Sell My Personal Information” link. The link is also available on our Sites and mobile apps.
When you receive a newsletter or other promotional communications from us, you may indicate a preference to stop receiving further newsletters and other promotional communications by following the opt-out instructions included in the communications.
With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.
If you wish to opt out of communications with senior care network providers, you must contact them directly, as we do not control communications from Participating Communities.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you.
APFM owns and maintains the Sites in Canada and the United States. We attempt to comply with local data protection, privacy, and consumer rights laws to the extent they may apply to our services. If you are uncertain whether this Privacy Policy conflicts with the applicable local privacy laws where you are located, you should not submit your Personal Information to the Sites.
If you have any questions about this Privacy Policy or our privacy practices, please contact us at privacy@aplaceformom.com. To review the previous policy, please click here.