I already know that what I’d like to see won’t happen, so perhaps this is merely a vent. Saw a commercial this morning for a financial planning company where a couple was depicted visiting their financial planning pros over the years, saving for goals such as a house, college for their children, trips, and finally the big goal, adding on to the house so grandma could move in. And here comes grandma, she comes to the door, fully made up, not one wrinkle, beautifully dressed, comes in and immediately starts engaging with her grandchildren. The daughter smiles and says “welcome home, mom” All I could think was, where is grandmas rollator, why doesn’t grandma have even one wrinkle, is there going to be a Depends leak, is grandma sure she knows who those grandchildren are, is grandma fighting this move and leaving her home, can grandma hide her stroke damage that well?????????? Life certainly colors your outlook doesn’t it?! I could write and direct a far more honest ad, but then no one would do business with that financial planner if they saw that possible outcome! Okay, I feel better now 😜
Sometimes these things are so utterly detached from reality you have to wonder if the makers of the ad. are a) twelve years old or b) taking the mickey. It's got to be one or the other.
I remember one commercial where Grandma moved in, I think she was wearing either a golfing outfit or tennis garb. I was waiting for her to go to her new vehicle and pull out a set of golf clubs or tennis rackets. To make it more real, the grown son or daughter should be lifting out of the trunk of the 1983 Mercury Grand Marquis, Mom walker.
On the positive side, it's good that society is starting to acknowledge elder care as an issue affecting more and more families. On the negative side, these are commercial ads, aimed at people who have money, which is too often not the case. My nominee for most offensive are the pious ads for home-care services "Because we promised Dad we'd keep Mom at home." Yeah, everyone would promise that if Dad left enough money to pay for Mom's care round the clock. I fear that ads like that reinforce the idea that it's okay to extract those promises from adult kids, even when there are no funds to pay for care. Ticks me off every time I hear that!
As I've written before, older people and their care have been commoditized, just as our personal information has been.
Truth in advertising is I think merely an ideal, neither a goal or reality. Money drives the ads and governs the "care".
I think they’re sell more drugs if they showed the real thing. Changing depends, taking the car away, dragging mom into memory care.....Scare people to death. SEE WHAT HAPPENS IF YOU DONT BUY THIS CRAP?!